May 31st, 2008
Museum of Civilization: Another Well-Done Invitation
After sending shiny nuggets to illustrate their slogan “All that glitters is not gold“, the Museum of Civilization in Quebec City [Musée des civilisations] does it again with an original invitation. I received mine in the mail this week, to attend the inauguration of Garden of Visionaries [Potager des visionnaires]. Congratulations to the communications team who, once again, hits the target when it comes time to draw attention to their projects.
Judge for yourself: the invitation has arrived by mail in an envelope that resembles the bags of vegetable seeds found in commerce. Everything was there to create the illusion, even the hole to hang the bag on display.
Inside, the invitation uses the image of plants at the end of stems. This imagery is drawn from the Museum Web site, in the micro-site devoted to the project. I also invite you to visit this section which, in addition to its visual aspect extremely pleasant, is also full of practical information. It is this weekend - under the rain, unfortunately - that takes place La Grande Plantation.
The Garden of Visionnaries unfolds on the roof terrace of the museum throughout the summer and is directed by Franco Dragone, associated with Cirque du Soleil.
A final note: it would be nice to indicate on the Museum Web site that the event presented in association with the Quai Branly has begun and that it is no longer an « upcoming » event.
